What is location-based Marketing & why is it succeeding big thing?

What is location-based marketing?

Location-based marketing in Singapore hinges round the proven fact that wherever we go these days we always carry a mobile with us. And most of us quite with happily share our location data with the various apps we use.

This presents an opportunity for advertisers to personalize their messages to individuals based on their current location. Using a person’s location data, gleaned from their mobile appliance, advertisers can send totally different messages to individuals looking at where they are.

Why is it so effective?

Part of it has to do with changing attitudes. As we mentioned above, customers are becoming more relaxed regarding their data. But there is variety of alternative reasons why this channel is proving so effective.

Let’s take a glance at those reasons in greater detail.

It is personalized

We already know from numerous studies that personalized messages benefit from greater engagement their generic counterparts, and location-based personalization is no different. By personalizing ads to individuals based on their location, we are much more likely to indicate them something relevant.

There is merely no point making blanket offers to individuals within the hope they may need what we have got. Finding out what they are interested in then personalizing our message is a much more sensible approach. We can able to make offers based on wherever people are.

It is timely

One of the key strengths of location-based ads is that they are timely. Since location data is served in real time, there is a chance for brands to focus on people at precise moments. Store beacons, as an example, tell shops when we walk through their door. Creepy to some, maybe, but for retail brands it means that they can send people offers that are utterly relevant to them in that specific moment.

The scheme proved a success for retailers as a result, of people are more probable to enter a shop if they see a specific offer in a specific store, but also because it provides customers higher visibility of relevant deals within the moment they are searching for them and prepared to shop for.

It is targeted

With the amount of data offered to marketers there is no excuse for not targeting our messages. If ads are properly targeted, they are nearly certain to be more relevant and therefore much less probable to be blocked or ignored.

Localized ads offer a natural opportunity for targeting because people in several geographical locations behave differently, or at least have their own distinctive quirks.

Or on a more specific scale, whether or not someone is on a high street or a beach resort, whether or not they are out shopping on a Saturday afternoon or out with friends on a Friday night, will determine what kind of ad they would be more inclined to pay attention to.

Final thought

Better ad targeting means that less time and cash wasted on sending our message using bulk sms software in Singapore to those who literally could not care less regarding it.