Nowadays it has become so easy to create a website. It may be for personal use or it may be for a business purpose. But the problem arises in maintaining the website and pulling the crowd towards the website especially for a business oriented purpose. Because Websites can act as a marketing campaign which drives people towards it.Websites which are poorly constructed and maintained can derail the whole digital marketing strategy. Website’s conversion problems can stem from many different areas like development issue, a design flow and poor writing so, we must be sure of how to set up an Online Store first.
In this article, we will see the different ways to increase the website’s conversion rate with some suggestions.
- Active Participation
The design and the development of the website is a big project since it represents your brand digitally. It’s like an office on the Internet As we put our time and energy in decorative designs, furniture choices, paint colors and internal layout of our physical office space looks care should be taken in developing the company’s digital home also.
- Spend Sufficient Time
Before starting a website, sufficient time is needed to pay full attention for the website. Giving detailed feedback is a part of active involvement in the development of website.
- Test it yourself
It cannot be assumed that work is done as we move from design to development stage. Equal involvement in both deigning and development will determine the website’s functionality.
- Keep it focused
It is okay to consult a team during brainstorm session but it is made sure that there’s one moderator with decision making power for the whole development process.
- Partial Responding
Another issue related to feedback is partial responding. If you ask the team to change only one part of the homepage, they will probably assume that the rest of it is good .Giving timely and detailed feedback in bulk allows the design and development team to efficiently organize one big project. Instead of trickling in your changes, respect the designer’s timeline by giving them everything you want them to work on at the same time.
- Don’t do it yourself
Unless you have the necessary skills to build your website, it is not recommended to build it on your own .The stress given on your time and energy and the overall importance of having a really good website is never a good idea until you possess the technical skills to do it.Stay involved in the design and development of your website but let the experts do the building and coding process.
- Don’t Skimp or cut corners
Prepare to spend a decent amount on a website especially if you are a large company. The site which highly paid will be able to maintain it for years. If you skimp, you will likely find yourself with a’ new
‘Website project every few years. Spend a little extra money and get a website that lasts longer and requires less energy to maintain.
- Don’t overdo it
Avoid using as much as visual stimuli in the website.Wesbite should be aesthetically pleasing, and should have a user friendly homepage from which the visitors can branch off into different areas of the site. It should have everything about your company and its product or services.
Internet users are an impatient bunch that’s not going to change. Studies have shown that 57% of visitors get fed up and leave the page that takes longer than 3 seconds to load. Website’s speed plays a huge part in conversion rate.
- Go Mobile
The world is going mobile. The mobile revolution is certainly happening to consumers so businesses need to keep pace or risk getting left behind by their competitors. One of the biggest ways to ensure your company maintains a consistent presence across all devices is to implement a website using responsive web design. Studies have shown that conversion can often take place on a series of different devices.