Web Content Management for the Institutional Website

A select few web CMS solutions are available that focus specifically on solving the unique problems faced by colleges and universities today. The key is to find a CMS that is designed to meet your specific needs — a system that is used by thousands of like-minded users, administrators, and developers who have helped pave the way in web content management for higher education. Choosing a System That Fits Your Needs So what are your institution’s web CMS needs? What problems are you currently facing that need fixing? You’ll want to conduct a needs assessment that identifies all the requirements of your institution. Then you can evaluate web CMS solutions based on how they meet those requirements. This is necessary to avoid overspending. Needs Assessment Evaluate your needs by building and prioritizing your requirements. This includes looking at institutional requirements, site requirements, staffing requirements, technical requirements, and implementation requirements. Each of these areas contains questions that will guide your evaluators to certain features and ultimately the best solution.

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 Institutional Requirements

  1. How much content really needs to be updated and how often? It’s important to evaluate not only what’s currently being updated, but what really must be updated in order to achieve the goals of the institution.
  2. How many content contributors need to use the system? Content contributors are the authors and editors of the content. Because a web CMS can empower non-technical contributors (e.g., staff, faculty, and even students) across all departments, they should be considered foremost.
  3. Will the content contributors’ changes require approval before posting to the website? A multiple-level authorization process might be necessary for an institution to consider different types of approval for editorial, design, and administrative changes. The approval sequence should allow for intermediary work and revision on the part of those in the approval chain. Alternatively, the submitted page would be disapproved and returned to the originator or prior reviewer, with the process starting again in a recursive manner.
  4. What is budgeted? It’s important to consider up-front costs and how much is budgeted over the lifespan of the product.

Site Requirements

  1. Does the system need to be incorporated into a new site design? Does it need to fit in with existing site architecture or a legacy cache of static pages?
  2. To what extent can/must the existing site be altered? Some solutions require major modifications to existing site designs or migration to a proprietary database backend that can be both difficult and expensive to migrate into and out of in the future.
  3. If the institution is currently redesigning the website, will the web CMS fit with your desired new architecture? Or will the CMS require your structure to fit into its preferred structure? 4. For how many separate websites (physical or virtual) is the system needed? This is important to determine the up-front costs associated with most web CMS solutions.

Staffing Requirements

  1. Who are the content contributors responsible for the site content? It is likely these people won’t have a high level of web editing expertise. The system should work for the lowest level of technical knowledge.
  2. How much staff training time and expense can be afforded? The costs and time of training can be significant with a complex system. If people aren’t properly trained, then the system will not be used.
  3. Does the existing staff have the expertise and the time available to implement and maintain the solution? This is critical when evaluating a web CMS that is offered as a software solution deployed and maintained on the institution’s servers. Some systems require a great deal of ongoing technical support from the institution.
  4. How much support is provided by the CMS vendor that could lighten the load of existing staff? It’s important for vendors to provide support and services that can save you time and money in getting your new system up and running, as well as help maintain the CMS over the long haul.

Technical Requirements

  1. Does the solution need to be hosted on an internal server or can it be in the cloud? There are a variety of web CMS solutions available that must be hosted on an institution’s servers, and then there are some that can be procured via the cloud or hosted on the vendor’s SaaS servers. There also are a few that can be deployed either way. The next three questions are tied together:
  2. Will the solution service multiple locations and multiple servers?
  3. Does it need to be non-proprietary or platform independent?
  4. With which operating systems does the solution need to work? These questions are most important when evaluating a CMS that is hosted on your institution’s servers. A cloud application often minimizes these technical requirements.

Implementation Requirements

     1. Is the solution needed for a departmental or campus-wide implementation? If departmental, will the solution              need to migrate to include the entire campus down the road?

  1. How quickly do you want the CMS to be deployed? Some systems can be implemented in weeks while others take several months or longer. The more changes required to your site and system, the longer the implementation. Also, the longer the training period, the longer it will take to be up and running. Typical Areas of Overspending Institutions that don’t do their homework often find themselves spending tens of thousands of dollars on unexpected expenses after their purchase of a web CMS. These hidden costs are most typically found in additional training, site re-architecture, web servers, consulting, unnecessary features, and implementation and integration cost overruns.


Because most web CMS solutions promise ease of use, training costs are often assumed to be minimal or completely overlooked. Avoid overspending by ensuring your CMS purchase includes comprehensive training and that non-technical content contributors give feedback on the training time required. Have them sit in on a demonstration or participate in hands-on testing of the product to see how comfortable they will be with the new system from web design company Singapore.

 Site re-architecture necessities

Be aware of the potential for a required site re-architecture. Many web CMS solutions require substantial redesigns to the underlying data architecture, while others adapt and lend themselves to the website as it exists today. It can be quite costly, both short term and long term, to allow the CMS to drive the architecture of your website away from open standards and non-proprietary best practices.

Web server impact

Many CMS solutions integrate into the production website server, effectively taking over the job of content management and content serving. These solutions carry with them a hidden hardware cost in the form of required build-out of the institution’s primary website server infrastructure. Look for “decoupled” or “push” style CMS solutions to avoid these hidden costs.


CMS solutions that require substantial re-architecture to the website also generally require substantial consulting services. Additionally, content migration (if required by the chosen system) can be a substantial cost if it’s something that must be done by an outside group. Ideally, content migration should be provided to you by the CMS vendor. Buying more than you actually need. Avoid purchasing unnecessary bells and whistles. One of the most costly mistakes institutions make is putting together a list of features and functionalities driven by the most technical administrators (or outside consultants who might know more about the technology than your users’ actual needs), then sending the list out for bid. When this happens, the winning bid is often bloated with unnecessary or unusable features.

Implementation and integration

The cost of implementation and integration with your current systems should not be overlooked. Choosing a system that embraces open standards and “fits in” with your existing legacy content as much as possible is ideal. Also, keep in mind that a solution deployed via the cloud can avoid many implementation and integration costs by effectively outsourcing a large chunk of this process

Security and Privacy Issues in E-commerce

It is important to be aware of security and privacy issues associated with e-commerce. Some common security threats include fraudulent use of credit cards, computer viruses, spam (unsolicited e-mail messages) and theft of computers or information. Publishing is another type of security threat that involves an e-mail message that looks like it comes from an official source but links in the message go to a fake website where you may disclose personal information. Common threats to privacy include theft of personal information and inadequate protection of private information. The following are tips for minimizing security and privacy risks.

ecommerce website

Options for Selling Products on Your Website If you are thinking of selling online on your own website, consider the following:

• The type and number of products you want to sell online.

• Whether selling online will make up a significant portion of your sales.

• Customer needs and preferences. The following table shows the four main options you have with respect to selling your products and services on your website.

OPTIONS FOR SELLING PRODUCTS ON YOUR WEBSITE OPTION 1 Hosted Solution with Bundled E-Commerce Package OPTION 2 E-Commerce Licensed Software/Application (Templates) OPTION 3 E-Commerce Open Source Software (Templates) OPTION 4 Customized E-Commerce Solution Considerations for Choosing Hosted Solution:

• Service provider takes care of installation and management.

• Typically offers a wide range of features and different types of plans to meet your needs.

• Can offer custom-built or template solutions.

Identify what services and features you need (hosted solutions offer a wide range of packages and features). Considerations for Choosing Licensed Software:

• Can provide you with a professional looking storefront at a relatively low cost with ecommerce website Singapore.

• Involves monthly fees and/or sales commission.

• Less flexibility in store layout and design as compared to customized solution.

• Can choose from a wide range of features and plans.

• Ensure compatibility with hosting environment and other software.

Your business’s level of technical expertise. Will you require professional assistance in setting up and managing the software? Considerations for Choosing Open Source Software:

• Freely available software.

• Read the fine print for other costs (additional features, upgrades may have associated costs).

• Likely to be professional fees associated with setting up and modifying to suit your needs.

• How mature is the product?

• Ensure compatibility with hosting environment and other software.

Considerations for Customized Solution:

• Most expensive option.

• Most appropriate when e-commerce is a critical part of your business.

• High control over the website.

Different ways to improve your website’s conversion rate


Nowadays it has become so easy to create a website. It may be for personal use or it may be for a business purpose. But the problem arises in maintaining the website and pulling the crowd towards the website especially for a business oriented purpose. Because Websites can act as a marketing campaign which drives people towards it.Websites which are poorly constructed and maintained can derail the whole digital marketing strategy. Website’s conversion problems can stem from many different areas like development issue, a design flow and poor writing so, we must be sure of how to set up an Online Store first.

In this article, we will see the different ways to increase the website’s conversion rate with some suggestions.

  1. Active Participation

The design and the development of the website is a big project since it represents your brand digitally. It’s like an office on the Internet As we put our time and energy in decorative designs, furniture choices, paint colors and internal layout of our physical office space looks care should be taken in developing the company’s digital home also.

  1. Spend Sufficient Time

Before starting a website, sufficient time is needed to pay full attention for the website. Giving detailed feedback is a part of active involvement in the development of website.

  1. Test it yourself

It cannot be assumed that work is done as we move from design to development stage. Equal involvement in both deigning and development will determine the website’s functionality.

  1. Keep it focused

It is okay to consult a team during brainstorm session but it is made sure that there’s one moderator with decision making power for the whole development process.

  1. Partial Responding

Another issue related to feedback is partial responding. If you ask the team to change only one part of the homepage, they will probably assume that the rest of it is good .Giving timely and detailed feedback in bulk allows the design and development team to efficiently organize one big project. Instead of trickling in your changes, respect the designer’s timeline by giving them everything you want them to work on at the same time.

  1. Don’t do it yourself

Unless you have the necessary skills to build your website, it is not recommended to build it on your own .The stress given on your time and energy and the overall importance of having a really good website is never a good idea until you possess the technical skills to do it.Stay involved in the design and development of your website but let the experts do the building and coding process.

  1. Don’t Skimp or cut corners

Prepare to spend a decent amount on a website especially if you are a large company. The site which highly paid will be able to maintain it for years. If you skimp, you will likely find yourself with a’ new

‘Website project every few years. Spend a little extra money and get a website that lasts longer and requires less energy to maintain.

  1. Don’t overdo it

Avoid using as much as visual stimuli in the website.Wesbite should be aesthetically pleasing, and should have a user friendly homepage from which the visitors can branch off into different areas of the site. It should have everything about your company and its product or services.

  1. Speed

Internet users are an impatient bunch that’s not going to change. Studies have shown that 57% of visitors get fed up and leave the page that takes longer than 3 seconds to load. Website’s speed plays a huge part in conversion rate.

  1. Go Mobile

The world is going mobile. The mobile revolution is certainly happening to consumers so businesses need to keep pace or risk getting left behind by their competitors. One of the biggest ways to ensure your company maintains a consistent presence across all devices is to implement a website using responsive web design. Studies have shown that conversion can often take place on a series of different devices.