5 Things to consider when designing posters

Posters can be a really influential tool in creating some interest and drone around our business and are particularly useful for creating awareness around a particular event. Whether they are used as an internal or external promotional tool, posters can be very effective in getting our message across.

Posters can come in various formats but the most popular include indoor posters, outdoor posters and 48 sheet posters (usually known as billboards). These are often used by brands as a method of creating a real impact and are a visually powerful tool. Below, we look at five things to consider when it comes to designing our next poster printing in Singapore.

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1. Purpose:

Let’s start with why are we actually making a poster; what is the purpose of it? Are we looking to promote a sale or let people know about a music concert or upcoming event? When designing a poster, we need to have an apparent vision of where we want to go with it and a message that will be crystal clear and easy for our customers to make out. When deciding on our message, ensure that any poster we design can be scaled up or down in size, allowing for a consistent design throughout, regardless of the type and size of poster we decide to use.

2. Our audience:

The next thing for us to consider is our audience. Who are we designing this poster for and what will they want to see? If we are designing something for parents then certain colors and images will impact on how we design it, as we want to establish an emotional connection with our audience

3. Color:

Let’s face it; one of the most impactful parts of a poster is the color. As the example below (a promotional poster for the Smurfs 2 movie), color can have a huge impact when used with posters. Color can be a really powerful tool for posters if it ties in with our corporate or brand colors.

4. Use of images:

Like color, images can often be a great way of making an impact with posters and the two often go hand in hand. If we are using an image or photo in our poster, it is important to ensure it is of the highest quality and saved as 300dpi. Low-quality images (e.g. 72dpi) are great for a computer screen and can look good on a website but when they are increased in size to be used on a poster or billboard, they can appear pixilated and lack quality.

5. Text:

Last on our list and perhaps most important is text. The role of text in a poster is extremely important and will play a big role in whether or not you audience can understand our message. The font we choose must be easy to read up close and also easy to read from a distance. We would also recommend adopting a ‘less is more’ approach to adding text to a poster as our audience or likely to have a short period of time to take in our message

Make the right thought with a poster by recollection these 5 key points when it comes to designing it. Remember that posters can be great to use inside or outside of our business and also work in multiple formats and size. Bear this in mind when designing as we will want design work to be at a minimum if we are scaling up or down in size. Do you want to know more about corporate printing in Singapore click here?