Lead generation beginners guide to the marketing advantages

Imagine walking into our office on Monday morning and finding ten hot sales leads flowing into our inbox.  Lead generation in Singapore is not a new form of driving new business, but it now has a new approach. Rather than sitting at a trade show table for hours on end, or setting up a display in hopes that targeted consumers will complete a form, we can have leads generated and sent to us using the technology of the internet.

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How does lead generation work?

There are agencies that specialize in providing qualified leads to businesses. The process of lead generation is truly very simple. Agencies build up a website or partnerships with numerous websites in which they promote and advertise our product or service. A consumer finds these directories or informational sites and they are able to complete an online quote request form. This form is submitted to the agency. The buyer’s information is verified and matched to the appropriate providers. These matched leads are then sent via email to the latent providers with full contact data and purchasing requirements.

What business industries use lead generation?

Lead generation could work for just about any business, but most industries using this type of marketing include insurance agencies, education institutions, realtors, office supplies, and furniture stores. Trends show that lead generation will maintain to grow, particularly for service-oriented businesses.

Why use lead generation?

Lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their merchandise or service to someone who has given them permission.

Conversion rates on leads that we receive often have a higher conversion success rate than cold contacts because the prospect is pre-qualified before we ever receive the lead.

Lead generation has become trendy with businesses as it enables a business to:

  • Establish to price on a per lead basis
  • Select the product or service they wish to offer to prospects
  • Select the geographical area that the business is interested in
  • Control the number of leads a business wishes to receive per month (this assists with budgeting)
  • Pay only for the leads that are received

Is lead generation for us?

If our calendar is empty and we need business fast lead generation is a way that we can grow our business rather quickly. It is an easy way to increase our ROI and get more business on our books. Approach it just like we would any other advertising venture, set aside a logical budget to test it and see if it works for our business.

The key to being victorious in lead generation is to brush up on our sales and marketing skills so that the leads we receive convert at a high sales rate. Do not try to approach this method of marketing without the ability to follow through and close the sale. To find out more about our b2b company in Singapore click here.